Using Big Data to Tell Your Story

Three ways narrative can connect the dots between big data and your brand In a recent Forbes article, the writer describes Big Data as “a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.” I love this definition because it describes a process of discovery that—once linked with your brand message – allows you to uncover additional

Three Ways Your Data Empowers Customer Confidence

The Internet of Things helps differentiate your company by providing more information and insight so you can be more agile in responding to customer needs. I’ve spent my career in marketing explaining to people how having the right software will make them the right company for their customers. Can it really be that simple? I think it is. When the Gartner Group first put voice to the concept of an